For 20 years, The Zephyr was a print publication. We needed almost $5000 in revenue each issue just to break even. The printing cost alone, for 15,000 copies, was over $2500. Consequently, we had to sell a lot of ads.
I started drawing these “cartoon ads” even in the pre-Zephyr days when I worked briefly for the “Stinking Desert Gazette.” The businesses loved them and even liked the humor (most of the time). It got to the point where many of my advertisers would give me no instructions at all regarding content. They’d only say, “It better be funny.” Trying to be ‘funny’ for almost 70 ads was a challenge. My success rate depends on who you ask.
And the readers loved them. I was constantly told that Zephyr followers read the ADS in each issue, cover to cover. Once they’d checked out all the ads, they’d come back to the content and maybe read some of them. I never knew whether I should be flattered that they liked my doodles, or slash my wrists…JS
4 comments for ““We HATE the Zephyr, but we LOVE the ads!””
Janice and Joseph Day
April 2, 2019 at 11:27 am
We LOVE the ads and we LOVE the Zephyr. While Stiles is clinging hopelessly to the past we are clinging hopelessly to the idea that eventually someone will come into Tsakurshovi because they read our ad in the Zephyr and, in this politically divisive era, that no one will stay away because of our ad. 🙂
ps
Hey Jim, the check for this issue’s ad is in the mail.
We LOVE the ads and we LOVE the Zephyr. While Stiles is clinging hopelessly to the past we are clinging hopelessly to the idea that eventually someone will come into Tsakurshovi because they read our ad in the Zephyr and, in this politically divisive era, that no one will stay away because of our ad. 🙂
ps
Hey Jim, the check for this issue’s ad is in the mail.
No Knave of Hearts adds?
I really enjoyed them.
What! No Knave of Hearts ads?
I really lived your Knave ads though.
Doing well in Massachusetts.
I always loved the ads! Thanks for sharing! Great to reminisce about the old days!