Tag: Wilderness Mentoring Conference

‘SELLING’ WILDERNESS LIKE A USED BUICK— 1998: When Everything Changed — Jim Stiles (ZX#86)

I had stumbled upon a website called “The Wilderness Mentoring Conference of 1998.” The gathering had been assembled by a group of self-named “mentors,” professional environmentalists active at the time in organizations that reached from Washington DC to Alaska. This relative handful of New Environmentalists were frustrated by the movement’s lack of progress in pushing and passing wilderness legislation across the country.

A prominently displayed quote by Michael Carroll, later of The Wilderness Society, established the tone and direction of all that would come later:

“Car companies and makers of sports drinks use wilderness to sell their products. We have to market wilderness as a product people want to have.”

TO GLUE, BLAST, PAVE & MOB DELICATE ARCH: A HISTORY —Jim Stiles (ZX#45)

Delicate Arch…the name sounds familiar. In its online literature the National Park Service at Arches National Park calls Delicate Arch “the best known arch in the world.” In years past, the State of Utah considered the arch “so iconic” that it stamped the arch’s image on all state license plates. Visitation to Delicate Arch has recently become such an event that it is virtually impossible to experience the arch alone, or even with a small group of fellow tourists…

…As far back as the late 19th Century, ranchers and cowboys and maybe a few sheepherders had come across the arch. None of them were impressed; tourism was still an industry that had only occurred to a few. Even the uniqueness of this sandstone span failed to attract many visitors.

John Wesley Wolfe moved West from Ohio for health reasons. His doctor thought the desert air might extend his life. He and his son Fred found their way to Southeast Utah, to the Salt Wash area below the arch and established a ranch there in 1898. He built a primitive cabin and eked out a living. When his daughter Flora Stanley and her husband Ed visited him in 1907, she was appalled at the living conditions and made him build a new cabin. At some point he mentioned the arch to his daughter who made the two mile trek and is credited with the first known photo of what was then called “The School Marm’s Bloomers.” According to early Park Service reports, the arch sported a variety of nicknames, from “Pants Crotch,” to “Mary’s Bloomers, to the less colorful “Salt Wash Arch.” It most likely depended on which name the various ranchers preferred.